Traction Tools Logo



Traction Tools Logo

Full-time, Remote

Marketing Specialist

We are Traction® Tools—the first officially licensed software for companies running on the Entrepreneurial Operating System®, aka EOS®. Our SaaS platform helps companies running on EOS get the most out of their business—from tracking to-dos and analyzing data to running meetings. Traction Tools is one of the many companies within Winter International LLC. And, while you’ll be working for Traction Tools, you’ll have plenty of opportunities to connect with the rest of our Winter International LLC team. This position is 100% remote. Actually, our entire company is fully remote!

About the role

We are looking for an experienced marketing specialist to join our team. This role will support our online academy with all of their marketing initiatives, conception through execution. The marketing specialist will sit on our Marketing Team and report directly to the marketing director. Our marketing team is responsible for using a full marketing mix to meet the needs of current and prospective clients. This 100% remote role will work on projects for our academy—drive sign ups and engagement. This list is not comprehensive, but, in general, they’ll be accountable to assist in delivering on our academy’s strategic marketing plan in the following ways:

Role and responsibilities
  • Develop, implement, and strategize marketing programs and projects such as email, social
    media, or digital campaigns
  • Create marketing communication plan(s) for current and upcoming programs and projects
    including pre-launch, launch and post-launch communication
  • Develop and create marketing materials consistent with our brand
  • Develop branding templates and dashboards in the learning platform
  • Actively participate in weekly meetings and quarterly planning sessions
What we look for

Required Qualifications

  • 3+ years’ experience in marketing 
  • Strong project management experience and follow up skills
  • Strong knowledge of various marketing and analytics tools
  • Proficiency within GSuite (Google Docs, Spreadsheets, etc) and various types of social media marketing platforms such as Facebook, Twitter, LinkedIn and Instagram
  • Experience with email marketing
  • Able to work in a fast paced/startup environment
  • Strong verbal and written communication skills
  • Skilled in writing and editing content with an attention to detail

Preferred Qualifications

  • SaaS marketing experience
  • Experience with HubSpot, writing press releases; Pendo

Desired Qualifications

  • Jira project management board experience
  • Experience within Articulate 360, LearnUpon, Google Analytics, HTML / CSS and/or adobe Creative Suite

Bonus (not required)

  • Bilingual – fluent in English and Spanish (both written and verbal communication)
About you

Enough about us. The perfect fit for our team is…

  • A team player. You have no problem rolling up your sleeves to help out a colleague.
  • Friendly. You have a great attitude that lends itself to teamwork.
  • Motivated. You go the extra mile because, for you, the bare minimum isn’t an option.
  • An early adopter. You’re not intimidated by the latest tech. In fact, you love it!
  • Organized. You stay on top of projects, and things rarely fall through the cracks.
  • An optimizer. You are constantly looking for a better way to get things done, and you like sharing your ideas.
  • Inquisitive. You love asking questions (specifically, “why?”).
The hiring process

We take our hiring very seriously—and we hire equally for ability as we do culture fit. The last thing we want is for you to land a job you’re not happy or excited about. That’s not good for you, and it wouldn’t be good for us, either. Here’s a snapshot of what you can expect from our hiring process. Please note steps may vary slightly depending on the position.

Step one: Interview with your direct supervisor
Step two: Technical interview
Step three: Cultural interview

During the interview process, we’ll also ask you to take the Predictive Index Behavioral Assessment™. The Predictive Index measures your most natural behavioral tendencies and overall learning ability. It is not used as a disqualification tool, but rather a way to help us understand overall job fit, create unique interview questions based around your preferences, and ultimately create a better onboarding experience if you inevitably join our team.

Company culture

At every level, we’re committed to having a culture that rocks. Our team is the most valuable asset we have, and we’re proud to be a diverse, international and passionate group of people. We live and breathe honesty, kindness, helpfulness, continual learning and creative problem-solving. All while being 100% remote!

Around the office (i.e., our Zoom rooms), you’ll hear the word “transparency” a lot, and for a good reason; we believe in radical candor. That is, we believe that honesty, openness and empathy are just as powerful as a hard skill set, and we live that belief at every level of our organization.

Winter International LLC dba Traction Tools provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form I9 upon hire. Winter International LLC participates in the E-Verify program.

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