“I was doing it all alone—then I found Bloom.”
Aaron Lee knows what it’s like to feel stuck. As a former Inc. 5000 CEO, he had initially tried implementing a growth system on his own, but it didn’t take him far enough. Later, he realized the problem: he had become the bottleneck. Every major decision ran through him, and his team wasn’t yet empowered to lead.
Aaron said, “I felt like I couldn’t work any harder to make this thing grow. By implementing a growth system, I was able to unlock some things and unstuck some things that I was really struggling with.”
That turning point came when he brought in a professional coach to help implement the system. With the right support, everything began to click. His business earned a spot on the Inc. 5000 list and was named one of the best places to work.
After 22 years at the helm, Aaron sold the company. Not quite sure what was next, he started doing some ad-hoc coaching and consulting. But even with all his experience, he quickly realized how much time and energy he was spending just to prepare.
Without a clear framework or consistent tools, he was improvising—relying on personal experience instead of a proven, repeatable system.
Discovering Bloom: The growth system he’d been looking for
As Aaron explored his options, a few trusted friends pointed Aaron toward Bloom Growth™. At first, it seemed like just another coaching framework, but he quickly realized it was different. What drew him in?
- A clear emphasis on scaling healthy teams, not just businesses
- Native integration with technology, making Bloom’s tools a seamless part of the workflow
- A commitment to plain English—no proprietary jargon to decode or teach
Aaron had experience with other growth systems before, but Bloom’s language, tools, and built-in support made implementation easier and faster for clients.
And instead of being on his own, he is now surrounded by a collaborative coaching community, giving him a place to learn with esteemed peers, grow personally and professionally, and stay sharp with an iterative system shaped and molded by ongoing feedback.
A modern approach for modern teams
What stood out most to Aaron was how Bloom addresses the full picture—not just the business, but the culture behind it.
“In the ’80s and ’90s, it was just pushing the numbers forward,” he says. “Now, we have to push people forward, too—and Bloom excels at that.”
Today’s leaders don’t just need operational clarity. They need tools to build trust, create accountability, and foster a sense of shared ownership. Bloom helps coaches guide their clients through all of it.
Coaching with clarity and presence
Aaron now spends his time doing the work, not disproportionately preparing for it. With Bloom’s ready-to-use system, he shows up fully present for every client session. He’s no longer carrying it all on his own, and neither are his clients.
He’s also growing personally and professionally. With Bloom, he’s found forward momentum, clarity of purpose, and renewed energy.
Aaron reminisced, “I knew I was supposed to do this when, at the end of the day, I had more energy than when I started because I knew I was in the right room, doing the right thing. And I knew I was the right person to do it.”
Unstuck your business
Aaron’s story is one many business owners and coaches can relate to: working harder and harder, only to feel like progress has stalled. What changed everything wasn’t just effort—it was having the right system and support behind him.
In this short video, Aaron shares what it felt like to finally gain momentum again and how Bloom helped him (and now his clients) move forward with clarity and confidence.
If you’re a coach or a business owner who feels like you’ve hit a ceiling, Bloom Growth might be the system that helps you unlock what’s next.