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Case study

When chaos meets
clarity—Explainify’s
leap with Bloom Growth

img-case-study-1-header

Written by
Cassandra Icenhour

Length
05 min read

Date
April 24, 2024

Client

Company name
Explainify

Interviewee name and job title:
Eric Hinson, founder and CEO

Explainify, a video agency specializing in simplifying complex B2B concepts into clear narratives, has experienced significant growth and development through its partnership with Bloom Growth. This study explores how Explainify simplified their communication by using Bloom Growth and experienced the kind of growth they were aiming for from the very beginning.

Alignment—the lynchpin that moves your
goals forward and accelerates growth.

We simplify complex B2B concepts into really crystal-clear narratives,” says Hinson, who started his career in video production and digital agencies. He recognized the potential of explainer videos when they helped win multi-million dollar projects for clients like Sam’s Club and Walmart. This realization led him to start Explainify with his wife, combining their design and animation skills to serve local startups and eventually grow into the business scene.

However, as the company grew, it faced challenges. “We kind of hit a ceiling on growth,” Hinson admits, explaining that before Bloom Growth, there was a lack of structure and accountability within the company. The team struggled with organizing ideas, issues, and responsibilities effectively.

He designed a system, parallel to their business operating system, that worked in Google Docs, referencing different documents and sheets that made sense to him, but his team didn’t share excitement for his creative genius. Though it worked, getting others on board with his vision proved difficult. He knew the whole team needed to be aligned for this to work.

The quest for
order, simplicity,
and clarity was
easy using Bloom
Growth, spurring
on growth at
Explainify.

The introduction of Bloom Growth brought much-needed order and clarity to Explainify. “It’s brought a ton of order and structure to the hundreds of challenges that we have,” Hinson explains. The platform allowed them to consolidate information previously scattered across multiple documents into one shared space, facilitating better communication and alignment among team members.

One of the most valuable features of Bloom Growth for Explainify is its ability to sync data across different levels of meetings, ensuring that everyone is informed and can contribute effectively. “If I have an issue that needs to go cascade down, I can easily push that down,” Hinson remarks, highlighting the seamless integration of information flow within the company.

Since adopting Bloom Growth, Explainify has seen measurable growth and improved profitability. Hinson credits the software with providing built-in accountability and freeing up resources, allowing the team to focus on delivering exceptional client experiences without being bogged down by operational complexities.

Bloom Growth
offers a better
approach to
customization,
communication,
and prioritization.

Bloom Growth revolutionizes operational efficiency, offering a suite of features that elevate productivity, enhance time management, and fortify accountability within a single, user-friendly platform:

Track seasonal data accurately and visualize trends with Bloom Growth’s customizable data insights feature, ideal for industries with non-traditional quarterly data reporting schedules.

• The effortless task management in Bloom Growth streamlines the accountability of issues, to-dos, or headlines during meetings without disrupting your workflows.

• Optimize meetings and make decision-making more democratic with Bloom Growth, thanks to tools that merge similar issues and employ star voting for issue prioritization.

• Bloom Growth enhances accountability across organizations with its easily accessible org chart, clarifying the structure and delineating responsibilities clearly.

• Goal alignment and tracking are made simple with Bloom Growth’s business plan organizer, ensuring everyone is moving in the same direction towards common objectives.

• Bloom Growth’s seamless integration with Zapier connects essential apps, from Google Calendar to Salesforce, streamlining workflows and freeing up time for strategic initiatives.

Each feature of Bloom Growth is designed to simplify the complexities of operational workflows, making it easier for organizations to focus on growth and success.

A promising
future for
Explainify is
bolstered by
Bloom Growth.

Looking to the future, Hinson envisions Explainify becoming a world-class video agency, continuing to bring fresh approaches to business and empowering both clients and team members. “Bloom Growth is gonna be with us along the way, helping us get there,” he asserts confidently.

For other companies facing similar challenges, Hinson offers a piece of advice: “You need to try Bloom Growth. It helps you simplify that complexity and gets everyone on the same page.”

In summary, Bloom Growth has played a pivotal role in Explainify’s journey towards becoming a leader in the video agency space. By providing a simple yet powerful tool to manage business operations, Bloom Growth has enabled Explainify to align its team, overcome growth ceilings, and set the stage for continued success.

About Explainify

Explainify, a video agency specializing in simplifying complex B2B concepts into clear narratives, has experienced significant growth and development through its partnership with Bloom Growth. This study explores how Explainify simplified their communication by using Bloom Growth and experienced the kind of growth they were aiming for from the very beginning.

It’s time to discover how Bloom can help your business create new possibilities.