Interviewee name and job title:
Tony Hulbert, CEO
HorsePower Brands, a franchisor that entered the home service industry in 2019, was looking for franchise management software. Their ideal business operating system? One that would allow them to effectively manage and collaborate with their franchisees and provide integrative tools to help them achieve maximum business success. Bloom Growth was just the partner they needed.
“Every time we identified an issue, Bloom Growth found a solution that would work within the franchisor and franchisee space,” says Tony Hulbert, CEO of HorsePower Brands.
“This is an extensively customizable system with many elements that didn’t exist until we partnered with Bloom Growth. They heard what we needed and found a way to get us there every time.”
“One of our core values is execution,” says Tony Hulbert, CEO of HorsePower Brands. “We talk about the fact that 1% of what we do is the vision, and 99% is the execution. Bloom Growth is our software tool to hold us accountable to our core value—execution.”
Maximum success is a joint effort between zors and zees.
To fuel their own success, the HorsePower team’s goal was to coach each of its franchisees on how to run a successful business. This meant focusing on how to maximize productivity, collect meaningful data for business-building insights, clarify and align business plan goals to monitor success, and ensure accountability.
To do this, they needed an easy-to-use, scalable system that could facilitate onboarding and training—a system that offered transparency and could provide key data points for franchisor reports.
“You can start a roofing company and go through all the training to learn how to install a roof,” says Tony Hulbert, CEO of HorsePower Brands. “But [at that time] there wasn’t enough training for franchisees on how to simply operate a business day to day. A franchisor will grow its own enterprise more effectively if they help franchisees run their businesses better—their success is our success.”
The benefits of the Bloom Growth solution are immediately clear.
When new franchisees come on board with HorsePower and are introduced to Bloom Growth, they see the advantages right away. A brief training session shows franchisees how easy it is to use the Bloom Growth Franchise Operating System.
“We believe that Bloom Growth is one of the unique differentiators that allows our franchisees to be better business owners and to keep their businesses operating efficiently,” says Tony. “You run a better business when you deal with issues, you’re on task, and accountabilities are tracked using a software such as Bloom Growth.”
And HorsePower leads by example—all 212 employees in multiple departments and companies use Bloom Growth to conduct meetings, track to-do’s, and hold themselves accountable for short- and long-term goals. Any issues that arise can be discussed within the software, allowing for quick resolutions. Bloom makes it easy to prioritize what matters most to their business.
“One of our core values is execution,” says Tony. “We talk about the fact that 1% of what we do is the vision and 99% is the execution. Bloom Growth is our software tool to hold us accountable to our core value—execution.”
HorsePower strongly believes that Bloom Growth allows them and their franchisees to achieve better results, which translates to higher topline growth, increased revenue, and increased profits. It’s simply a smart way to run a business.